3 Easy ASO tips to improve your app’s visibility on the App Store [today]

With 1.5 million apps available on the App Store it gets tougher every day for the average developer to be noticed. It is more important than ever to know the secrets of App Store Optimization (ASO) to get found and to convert search result into downloads.

Read on to learn about 3 easy to follow tips which you can apply today and that will help you to boost the performance of your app.

1. Optimize your keywords 

Keywords are the fundament of ASO. They will make or break your success. This is why you want to invest some time in finding the best keywords.

To discover new keywords the good old Google Keywords Planner is always a helpful resource. Just enter some words or phrases and it will come up with a lot of new ideas.

There are other tools which can be very handy to estimate traffic and difficulty of different words. Start with the free version of Sensortower and enter the keywords you have. This will give you an idea how hard it is to rank for these words and how big the competition is.

2. Redesign your app icon

Have you put a lot of effort in the design of your app icon? No? Then it is time to redesign it!

The icon is the most important visual representation of your app – so make it stand out. Consider popping colors and state of the art design. Look through the App Store to find some inspiration and design trends. Also spy your competition: take away good ideas, but try to be different.

It helps to tell a story with your icon. Think about what you want to show. It can be the hero character of your game, or the most useful aspect of your productivity app. In any case make it look unique and awesome.

3. Include a preview video

A video can literally boost your conversion rates. Not too many developers take this possibility – this can be your chance to stick out.

It can be very easy to capture a video which lets users engage with your App Store entry and show them the features of your app. Come up with a simple storyboard of what you want to show, capture it and edit your video to make it perfect.


These are 3 quick tips which help you to get more downloads. Try them and analyze how your stats are doing. If you are not sure how to track your app, read An Introduction to iTunes Connect App Analytics.